Una tendencia que crece: Comprar desde y hasta el hogar
Las compras por internet siguen escalando en el mundo comercial convirtiéndose en la prioridad para las nuevas generaciones y aquellas personas que prefieren adquirir bienes y servicios desde la comodidad del hogar, bien sea, utilizando su computador, laptop, tablet o smartphone.
La socialización del comercio gracias a las redes sociales, también ha favorecido para que los usuarios sean potenciales consumidores cada minuto del día, gracias a la conexión permanente de las personas con su smartphone y las distintas nuevas plataformas tecnológicas.
La existencia del factor desconfianza cada vez es menor. Está confirmado que, luego de la primera compra en internet, el factor confianza aumenta considerablemente.
Las cifras en América Latina hablan por sí solas, actualmente el 20% de las compras son digitales y las transacciones en línea están creciendo rápidamente superando los pagos en tiendas físicas. Según Mastercard, en el futuro próximo las compras en líneas resaltarán sobre las físicas.
Conociendo este escenario de ascenso para las compras por internet y como efecto de esta gran revolución comercial, los servicios logísticos requieren ampliar su capacidad para ofrecer almacenaje y distribución segura e inmediata que complete el ciclo de venta online que cierra cuando el cliente recibe su encomienda.
En México, por ejemplo: Se comprobó que la principal razón para comprar por internet es la posibilidad de recepción de compras a domicilio. Según un estudio, esta razón superó las demás con un casi 60%.
A growing trend: Buy from and to the home
Internet purchases continue to rise in the commercial world becoming the priority for new generations and those who prefer to purchase goods and services from the comfort of home, either using your desktop, laptop, tablet or smartphone.
The socialization of commerce through social networks has also favored users to be potential consumers every minute of the day, thanks to the permanent connection of people with their smartphone and the different new technological platforms.
The existence of the distrust factor is getting smaller. It is confirmed that, after the first online purchase, the confidence factor increases considerably.
The figures in Latin America speak for themselves, currently 20% of purchases are digital and online transactions are growing rapidly exceeding payments in physical stores. According to Mastercard, in the near future, online purchases will stand out over physical ones.
Knowing this rise scenario for online shopping and as a result of this great commercial revolution, logistics services need to expand their capacity to offer safe and immediate storage and distribution to complete the online sales cycle that closes when the customer receives their order.
In Mexico, for example, It was found that the main reason to buy online is the possibility of receiving home purchases. According to one study, this ratio exceeded the others by almost 60%.
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